Met-Rx aims energy bar at women

Met-Rx aims energy bar at women

This spring, nutritional food brand Met-Rx plans a $1.7 million ad campaign behind Source One, its first energy bar targeted specifically at women, aiming beyond hard-core athletes to include soccer moms and other active women.

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Brandweek 1998-03, Vol.39 (12), p.14
1. Verfasser: Stanley, T L
Format: Artikel
Sprache:eng
Schlagworte:
Advertising campaigns
Food products
Product introduction
Target markets
Women
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This spring, nutritional food brand Met-Rx plans a $1.7 million ad campaign behind Source One, its first energy bar targeted specifically at women, aiming beyond hard-core athletes to include soccer moms and other active women.
ISSN:1064-4318