HIGH-TECH THROWBACK

Though John Hegeman and his team at Artisan Entertainment used the Internet as the prime mover in the campaign around The Blair Witch Project, their approach was a throw-back, in attitude, to a much simpler time.

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Bibliographische Detailangaben
Veröffentlicht in:	Brandweek 1999-09, Vol.40 (36), p.40
1. Verfasser:	Stanley, T. L
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Advertising campaigns Hegeman, John Internet Internet/Web advertising Marketing Motion picture directors & producers Motion picture festivals Motion picture industry Motion pictures Production and direction
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Beschreibung
Zusammenfassung:	Though John Hegeman and his team at Artisan Entertainment used the Internet as the prime mover in the campaign around The Blair Witch Project, their approach was a throw-back, in attitude, to a much simpler time.
ISSN:	1064-4318