Letter: Value can exist with efficiency

Letter: Value can exist with efficiency

The improvements that can be gained in customer loyalty through training call centre staff and improving scripting and call handling are still overlooked by many companies. Most of us have a favourite tale of an appalling call centre experience that tainted our view of a company or brand.

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Veröffentlicht in:Precision Marketing 2003-09, p.14
Format: Artikel
Sprache:eng
Schlagworte:
Brand loyalty
Call centers
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Beschreibung
Zusammenfassung:The improvements that can be gained in customer loyalty through training call centre staff and improving scripting and call handling are still overlooked by many companies. Most of us have a favourite tale of an appalling call centre experience that tainted our view of a company or brand.
ISSN:0955-0836