Colby Effler Puts a Face to UPN 13 News

Colby Effler Puts a Face to UPN 13 News

On October 19, Colby Effler & Partners breaks its first image campaign for Los Angeles station KCOP-TV's UPN 13 News program. The campaign, which has launched with print and outdoor ads throughout the Los Angeles area, promotes the program by featuring local and national news figures, inclu...

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Veröffentlicht in:Adweek. Western advertising news 1998-10, Vol.48 (42), p.6
1. Verfasser: Angela, Teresa^Dawson Buyikian
Format: Artikel
Sprache:eng
Schlagworte:
Advertising agencies
Advertising campaigns
Brand image
Television news
Television stations
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Zusammenfassung:On October 19, Colby Effler & Partners breaks its first image campaign for Los Angeles station KCOP-TV's UPN 13 News program. The campaign, which has launched with print and outdoor ads throughout the Los Angeles area, promotes the program by featuring local and national news figures, including President Clinton.
ISSN:0199-4743