Striking Community Chord

Striking Community Chord

Anticipating industry competition, the Southern California Gas Co. has focused its new advertising campaign on local community achievements in addition to the reliability of its own services. The campaign, created by Lois/EJL in Los Angeles, aims to build goodwill by positioning the utility company...

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Veröffentlicht in:Adweek. Western advertising news 1997-04, Vol.47 (15), p.2
1. Verfasser: Teresa, Buyikian
Format: Artikel
Sprache:eng
Schlagworte:
Advertising campaigns
Commercials
Community relations
Natural gas utilities
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Anticipating industry competition, the Southern California Gas Co. has focused its new advertising campaign on local community achievements in addition to the reliability of its own services. The campaign, created by Lois/EJL in Los Angeles, aims to build goodwill by positioning the utility company as one customers can trust and should remain faithful to.
ISSN:0199-4743