C-E's First TiVo Ads Set to Air

Campbell-Ewald/West's first campaign for personal television service TiVo playfully pokes fun at TV watchers who do not want to miss a moment of their favorite shows.

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Bibliographische Detailangaben
Veröffentlicht in:	Adweek 1999-11, Vol.49 (44), p.2
1. Verfasser:	Buyikian, Teresa
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising agencies Advertising campaigns Alliances Marketing Service introduction Subscription television Television advertising Television broadcasting industry Video recorders
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Campbell-Ewald/West's first campaign for personal television service TiVo playfully pokes fun at TV watchers who do not want to miss a moment of their favorite shows.
ISSN:	0199-4743