The marketing of Tantra: Over the line?

The marketing of Tantra: Over the line?

A commentary examines the ethics of Tantra marketing and the extreme to which it has been taken on the World Wide Web, saying that unless Tantra and its aftershocks begin to cause real harm to individuals or our community, it is more amusement than horror. As P. T. Barnum said, "There's a...

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Veröffentlicht in:Marketing news 1999-02, Vol.33 (4), p.7
1. Verfasser: D Kirk Davidson
Format: Artikel
Sprache:eng
Schlagworte:
Business ethics
Marketing
Religion
World Wide Web
Yoga
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Zusammenfassung:A commentary examines the ethics of Tantra marketing and the extreme to which it has been taken on the World Wide Web, saying that unless Tantra and its aftershocks begin to cause real harm to individuals or our community, it is more amusement than horror. As P. T. Barnum said, "There's a sucker born every minute."
ISSN:0025-3790