Leaders either see dreams or create them
Certain qualities are constant in the successful small business person: openness to innovation and a dogged persistence in the face of obstacles. Reaction time also is key to building and opportunists exhibit characteristics of a heavyweight champion; always moving, observing and evaluating. They ha...
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Veröffentlicht in: | Marketing News 2000-03, Vol.34 (7), p.14 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Certain qualities are constant in the successful small business person: openness to innovation and a dogged persistence in the face of obstacles. Reaction time also is key to building and opportunists exhibit characteristics of a heavyweight champion; always moving, observing and evaluating. They have an uncanny ability to assess gaps in the market, understand customer needs and refine their businesses to stay competitive and customer-driven. Successful opportunists often are intuitive about relationships, and they are insatiable networkers. They are masters at finding alliances and partnerships that offset their limited resources for such things as marketing and promotion. |
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ISSN: | 0025-3790 |