Lenticular imaging lends depth to P-O-P

The ability of lenticular imaging, sort of a no-glasses required 3-D, to catch the eye by creating the illusion of depth, motion, or change in a flat image is making it an emerging favorite for point-of-purchase promotions. As the eye moves across a lenticular piece, different images are reflected, making the composite view appear to change, shift, or move.