Cannondale rides custom bike concept to the market

Cannondale rides custom bike concept to the market

It is easy to assume that Cannondale Corp. selected its name after an exhaustive study involving marketing consultants and consumer focus groups. After all, the name seems designed for a bicycle manufacturer.

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Bibliographische Detailangaben
Veröffentlicht in:Fairfield County business journal 1999-03, Vol.38 (13), p.1
1. Verfasser: Hegarty, Liam
Format: Artikel
Sprache:eng
Schlagworte:
Aluminum
Bicycles
Bicycling
Corporate profiles
Design
Inventory
Manufacturers
Manufacturing
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Beschreibung
Zusammenfassung:It is easy to assume that Cannondale Corp. selected its name after an exhaustive study involving marketing consultants and consumer focus groups. After all, the name seems designed for a bicycle manufacturer.
ISSN:0898-9818