Delta makes changes for frequent fliers

Delta makes changes for frequent fliers

Struggling Atlanta-based Delta Air Lines Inc announced a raft of changes to its frequent flier program in mid-December, ranging from making it easier to get upgrades to simplifying fees. Delta, which came close to filing for bankruptcy before winning $1 billion in concessions from pilots in November...

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Veröffentlicht in:Marketing News 2005-01, Vol.39 (1), p.10
1. Verfasser: Weber, Harry R
Format: Artikel
Sprache:eng
Schlagworte:
Airlines
Bankruptcy
Customers
Frequent flier programs
Labor relations
Market strategy
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Zusammenfassung:Struggling Atlanta-based Delta Air Lines Inc announced a raft of changes to its frequent flier program in mid-December, ranging from making it easier to get upgrades to simplifying fees. Delta, which came close to filing for bankruptcy before winning $1 billion in concessions from pilots in November, expressed optimism the moves would benefit customers.
ISSN:0025-3790