Go door-to-door to change behavior

Go door-to-door to change behavior

If your goal is to change people's behavior, try community-based social marketing, a marketing strategy that relies on direct, personalized consumer contact to deliver information, shift attitudes, and bring about long-term changes in day-to-day behavior.

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Bibliographische Detailangaben
Veröffentlicht in:Marketing news 1997-06, Vol.31 (12), p.4
1. Verfasser: Crocker, Elizabeth
Format: Artikel
Sprache:eng
Schlagworte:
Behavior
Consumer behavior
Market strategy
Marketing
Social responsibility
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Beschreibung
Zusammenfassung:If your goal is to change people's behavior, try community-based social marketing, a marketing strategy that relies on direct, personalized consumer contact to deliver information, shift attitudes, and bring about long-term changes in day-to-day behavior.
ISSN:0025-3790