'Green' power is turned on

'Green' power is turned on

Some marketers are preparing green light-and-power products for consumers as lawmakers prepare full deregulation for utilities. Green electricity promises to make buying decisions easy for the eco-conscious consumer.

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Bibliographische Detailangaben
Veröffentlicht in:Marketing news 1997-06, Vol.31 (12), p.14
1. Verfasser: Murphy, Ian P
Format: Artikel
Sprache:eng
Schlagworte:
Consumers
Customers
Deregulation
Electricity
Electricity distribution
Green marketing
Marketing
Prices
Public utilities
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Beschreibung
Zusammenfassung:Some marketers are preparing green light-and-power products for consumers as lawmakers prepare full deregulation for utilities. Green electricity promises to make buying decisions easy for the eco-conscious consumer.
ISSN:0025-3790