Managing change: Learning from Motorola

Managing change: Learning from Motorola

Before it was a $22 billion high-tech, global powerhouse, Motorola was a 6-person shop peddling battery eliminators. Motorola's rise illustrates the importance of a commitment to constantly reinvent your products, company structure, procedures, and people regardless of your apparent success.

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Bibliographische Detailangaben
Veröffentlicht in:Marketing news 1996-07, Vol.30 (14), p.9
1. Verfasser: Flatow, Peter J
Format: Artikel
Sprache:eng
Schlagworte:
Case studies
Electronics industry
Employees
Manufacturing
Market strategy
Product lines
Satellites
Strategic planning
Success
Trends
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Beschreibung
Zusammenfassung:Before it was a $22 billion high-tech, global powerhouse, Motorola was a 6-person shop peddling battery eliminators. Motorola's rise illustrates the importance of a commitment to constantly reinvent your products, company structure, procedures, and people regardless of your apparent success.
ISSN:0025-3790