U.S. business schools look to new markets overseas
Whether partnering with companies, other universities, or going it on their own, enterprising US business schools are looking for ways not only to attract students from abroad but to export their programs. Setting up an entire program in another country is still relatively new. The University of Ten...
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Veröffentlicht in: | Marketing news 1996-01, Vol.30 (3), p.8 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Whether partnering with companies, other universities, or going it on their own, enterprising US business schools are looking for ways not only to attract students from abroad but to export their programs. Setting up an entire program in another country is still relatively new. The University of Tennessee plunged into an international MBA program in Taiwan only a year after it began offering one at its main campus in Knoxville. |
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ISSN: | 0025-3790 |