11 tips for creating unforgettable theme events: Theme spirit

Although theme dinners or events are staples in onsite foodservice, they do not just happen - they require hours of planning and lots of coordination. A collection of tips and other advice that foodservice directors can use when planning their next theme event are presented: 1. Identify theme ideas. 2. Look to natural partners for theme event tie-ins and ideas. 3. Develop a detailed plan. 4. Always assign one person to serve as event coordinator. 5. Make sure that every detail of the event relates directly to the theme. 6. Create a budget. 7. Select props, costumes and special effects that enhance your theme. 8. Look for ways to "wow" customers. 9. Do not forget abut pre-event marketing. 10. Get as many employees as possible involved in the event. 11. At the event's conclusion, solicit feedback from customers and employees on how the event could be improved for the future.