India Here We Come

"The time has come for South America to partner with the U.S. in these reverse marketing efforts by funding activities like feed technology workshops, marketing support and soyfoods training programs in India," [Pietz] says. "At one point, China was a net exporter of soybeans. But in the last eight years, due in part to 20 years of reverse marketing efforts by U.S. soybean farmers, it's become the largest export customer for U.S. soybeans."