The 1997 marketers of the year: Best of breed

A review is presented of a hand-picked selection of marketing specialists who illustrate that marketing of technology products and services is an honest-to-goodness professional calling. Among the marketing professionals profiled are: 1. Van Andrews of Toshiba America Information Systems, 2. James T...

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Veröffentlicht in:Adweek Magazine's technology marketing 1997-02, Vol.17 (2), p.25
Hauptverfasser: Dennis, Kathryn, Graves, Lucas, Spooner, John, Taylor, Bill, O Brien, Jeffrey M
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container_title Adweek Magazine's technology marketing
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creator Dennis, Kathryn
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Spooner, John
Taylor, Bill
O Brien, Jeffrey M
description A review is presented of a hand-picked selection of marketing specialists who illustrate that marketing of technology products and services is an honest-to-goodness professional calling. Among the marketing professionals profiled are: 1. Van Andrews of Toshiba America Information Systems, 2. James Taylor of Gateway 2000, 3. Jaleh Bisharat of PointCast, 4. Michael Howse of S3, and 5. Neil Clemmons of US Robotics.
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ispartof Adweek Magazine's technology marketing, 1997-02, Vol.17 (2), p.25
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subjects Awards & honors
Computer industry
Executives
Marketing
Marketing management
Personal profiles
Software industry
title The 1997 marketers of the year: Best of breed
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