The 1997 marketers of the year: Best of breed

A review is presented of a hand-picked selection of marketing specialists who illustrate that marketing of technology products and services is an honest-to-goodness professional calling. Among the marketing professionals profiled are: 1. Van Andrews of Toshiba America Information Systems, 2. James T...

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Veröffentlicht in:	Adweek Magazine's technology marketing 1997-02, Vol.17 (2), p.25
Hauptverfasser:	Dennis, Kathryn, Graves, Lucas, Spooner, John, Taylor, Bill, O Brien, Jeffrey M
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Awards & honors Computer industry Executives Marketing Marketing management Personal profiles Software industry
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	A review is presented of a hand-picked selection of marketing specialists who illustrate that marketing of technology products and services is an honest-to-goodness professional calling. Among the marketing professionals profiled are: 1. Van Andrews of Toshiba America Information Systems, 2. James Taylor of Gateway 2000, 3. Jaleh Bisharat of PointCast, 4. Michael Howse of S3, and 5. Neil Clemmons of US Robotics.
ISSN:	1536-2272