Stay Up and Fight: Advice from a Corporate Speechwriter
Corporate speechwriters should strive to incorporate conflict and struggle in their speeches. They are the ingredients of great storytelling. And they can help tell a company's story in a more creative and compelling way. Another piece of practical advice for aspiring corporate speechwriters is...
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| Veröffentlicht in: | Executive Speeches 2004-04, Vol.18 (5), p.1 |
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| creator | Wilson, Andrew B |
| description | Corporate speechwriters should strive to incorporate conflict and struggle in their speeches. They are the ingredients of great storytelling. And they can help tell a company's story in a more creative and compelling way. Another piece of practical advice for aspiring corporate speechwriters is this: take the time and trouble is to master the basics of finance and accounting. More than that, become a keen observer of the business world - inside and outside your own industry. It is really a principle that is important here - more than the form into which it is cast. And the principle is making good use of conflict to underscore your message or viewpoint. |
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| fulltext | fulltext |
| identifier | ISSN: 0888-4110 |
| ispartof | Executive Speeches, 2004-04, Vol.18 (5), p.1 |
| issn | 0888-4110 |
| language | eng |
| recordid | cdi_proquest_reports_214775687 |
| source | EBSCOhost Business Source Complete |
| subjects | Business community Drama Editors News media Personal development Public speaking Reporters Speeches Writing |
| title | Stay Up and Fight: Advice from a Corporate Speechwriter |
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