Stay Up and Fight: Advice from a Corporate Speechwriter

Corporate speechwriters should strive to incorporate conflict and struggle in their speeches. They are the ingredients of great storytelling. And they can help tell a company's story in a more creative and compelling way. Another piece of practical advice for aspiring corporate speechwriters is this: take the time and trouble is to master the basics of finance and accounting. More than that, become a keen observer of the business world - inside and outside your own industry. It is really a principle that is important here - more than the form into which it is cast. And the principle is making good use of conflict to underscore your message or viewpoint.