Introduction: Marketing nation

We love this year's Marketers of the Year lineup. The best from across the country in a mix of categories, we're loosely calling them the New School. They are the marketers behind the can't-miss brands that boasted big success in 2007. They also made the cut because they're jumpi...

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Bibliographische Detailangaben
Veröffentlicht in:Strategy 2008-03, p.36
1. Verfasser: Williams, Natalia
Format: Artikel
Sprache:eng
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Beschreibung
Zusammenfassung:We love this year's Marketers of the Year lineup. The best from across the country in a mix of categories, we're loosely calling them the New School. They are the marketers behind the can't-miss brands that boasted big success in 2007. They also made the cut because they're jumping into new playgrounds with abandon, leading their brands into unexpected - and profitable - territories.
ISSN:1187-4309