40 pushing 16 Youth culture rules, encompassing every age group in its glow

40 pushing 16 Youth culture rules, encompassing every age group in its glow

In the realm of marketing, that's meant the adoption of youthful tactics such as gaming and social media for brands skewing all ages - running the gamut from online spoofs to alternate reality games (ARGs). Farrell highlights the new energy behind Scotiabank's recent sponsorship initiative...

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Veröffentlicht in:Strategy 2008-04, p.45
1. Verfasser: Williams, Natalia
Format: Artikel
Sprache:eng
Schlagworte:
Age groups
Baby boomers
Culture
Internet
Market segments
Market strategy
Media planning & buying
Printing machinery
Social networks
Trends
Viral marketing
Youth culture
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:In the realm of marketing, that's meant the adoption of youthful tactics such as gaming and social media for brands skewing all ages - running the gamut from online spoofs to alternate reality games (ARGs). Farrell highlights the new energy behind Scotiabank's recent sponsorship initiatives (Nuit Blanche), advertising and brand hook-ups like Scene, its loyalty program partnership with movie theatre chain Cineplex.
ISSN:1187-4309