Hybrid WLLs

PCS carriers are increasingly opting for a new breed of networks that covers a blend of wireline and wireless applications. This hybrid approach is somewhat further along in Europe than in the US because of that continent's head start in digital platforms. While a hybrid approach may complicate the marketing mix, it may also expand capacity while functioning in the fixed mode, as WirelessNorth found with its CDMA platform. WirelessNorth's strategy is to use fixed wireless as an enhancement to local loop rather than a replacement. WirelessNorth debuted its hybrid service with unlimited use within the geographic serving area for a flat rate of $75. The company is banking on customers placing a premium on fixed phones that also can be used in mobile applications. Mike Hayes of Nortel foresees the wireline environment gravitating toward Internet connectivity.