Simply Streaming Generic Media Unifies Streaming Video

Generic Media offers technology and services that fundamentally change the way video and audio are made available online. The Generic Media Publishing Service is a streaming media framework designed to facilitate a comprehensive, long-term strategy for dynamically deploying video to the widest possible audience. Content producers can publish streaming media once, noted Dave Frederick, the company's director of product marketing. Their technology can then immediately deliver it across multiple formats, platforms, and devices. A major benefit of this approach is reduced costs. Frederick noted that a traditional streaming media deployment can cost $50,000 or more, but the Generic Media Publishing Service gives content producers the ability to store a master file from which streams are transcoded on-the-fly in only the formats and bitrates users request. That helps publishers control and predict costs, and it helps them avoid spending significant amounts of money up front for formats their users do not need.