Shoestring Marketing: Where to Save and Where Not

Shoestring Marketing: Where to Save and Where Not

To save money on your marketing and still get effective results, avoid the five big mistakes that many make. In your attempt to save costs don't cut in these areas: 1. value, 2. quality, 3. speed, 4. cheapest deal, and 5. core benefit. You can use these methods to help you save money on your ma...

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Veröffentlicht in:The Canadian Manager 2007-10, Vol.32 (2), p.24
1. Verfasser: Torok, George
Format: Artikel
Sprache:eng
Schlagworte:
Charities
Cost reduction
Customers
Effectiveness
Guidelines
Marketing
Negotiations
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Zusammenfassung:To save money on your marketing and still get effective results, avoid the five big mistakes that many make. In your attempt to save costs don't cut in these areas: 1. value, 2. quality, 3. speed, 4. cheapest deal, and 5. core benefit. You can use these methods to help you save money on your marketing: 1. barter, 2. co-op, 3. ask customers, 4. buy when others are not, 5. partner, 6. work with a charity, 7. negotiate, 8. be creative, and 9. offer something more important than money.
ISSN:0045-5156