They want what?

A new symbology, DotCode, can be printed by high-quality label printers. Development of that symbology has moved forward at the speed of light, in terms of symbology specifications. Major comments on it are not expected, meaning that it should receive final approval by the end of this year. Work with your vendors, your industry associations and even your colleagues in other companies to promote the evaluation of DotCode for your application. Without sufficient customer demand, DotCode is just another clever symbology that never gains mass adoption or helps solve the problem of mass serialization.