Dock Equipment Good News for News Business

While the coffee is perking on Sunday morning, one ritual repeated in homes across the country involves digging through 20 or more ad sections that arrive when the paper hits the doorstep. In the Dallas metro area, the ritual is different. Every family member gets immediate gratification because all...

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Veröffentlicht in:Material Handling Management 2008-06, Vol.63 (6), p.54
1. Verfasser: Brittingham, Michael
Format: Artikel
Sprache:eng
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Zusammenfassung:While the coffee is perking on Sunday morning, one ritual repeated in homes across the country involves digging through 20 or more ad sections that arrive when the paper hits the doorstep. In the Dallas metro area, the ritual is different. Every family member gets immediate gratification because all of the Sunday paper ad inserts arrive in a convenient plastic bag. Whoever is interested in shopping can go straight to the ads; for the news fanatics, favorite sections can be easily separated. This is made possible for Morning News readers thanks to an operation recently brought on line at the paper's new post press and distribution facility in South Dallas. The Morning News is currently one of four papers that deliver the Sunday supplements (known in the newspaper trade as free-standing inserts -- FSIs) bundled in plastic bags. Dock equipment supplied by Serco and TKO Dock Doors helps ensure these ad bundles get out the door with no disruptions to ever-tightening schedules.
ISSN:2157-0302