Selling Strategy; Defense contractor Lockheed Martin had to go on the offensive to get staff buy-in for its new customer-focused vision

Selling Strategy; Defense contractor Lockheed Martin had to go on the offensive to get staff buy-in for its new customer-focused vision

It was hardly a new idea. The concept of "the balanced scorecard" had been around since Robert Kaplan and David Norton first wrote about it in the Harvard Business Review back in 1992. And the duo's follow-up book, The Strategy-Focused Organization, had been on the shelves since 2000....

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Veröffentlicht in:CIO insight 2007-06, Vol.1 (82), p.1
1. Verfasser: Briody, Dan
Format: Magazinearticle
Sprache:eng
Schlagworte:
Balanced Scorecard
Employees
Information systems
Managers
Middle management
Strategic planning
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Zusammenfassung:It was hardly a new idea. The concept of "the balanced scorecard" had been around since Robert Kaplan and David Norton first wrote about it in the Harvard Business Review back in 1992. And the duo's follow-up book, The Strategy-Focused Organization, had been on the shelves since 2000. It was a well-known management concept that showed companies how to measure performance by mapping every activity to a single, overarching strategic vision.
ISSN:1535-0096