Microsoft Goes Back to the Future Vs. Google, Apple; Content deal with Viacom harkens back to deals of the 1990s

Microsoft Goes Back to the Future Vs. Google, Apple; Content deal with Viacom harkens back to deals of the 1990s

Based on early details about the deal, Xbox 360 would be initially the biggest beneficiary among Microsoft products or services. Already, Microsoft offers movies through Xbox Live, including a fair amount of Viacom content. Additional Viacom content could make the video service more appealing--and i...

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Veröffentlicht in:CIO Insight 2007-12 (88)
1. Verfasser: Wilcox, Joe
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Alliances
Collaboration
Computer & video games
Music
Shipments
Strikes
Television programs
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Zusammenfassung:Based on early details about the deal, Xbox 360 would be initially the biggest beneficiary among Microsoft products or services. Already, Microsoft offers movies through Xbox Live, including a fair amount of Viacom content. Additional Viacom content could make the video service more appealing--and in the place Microsoft wants. While Apple has done quite well selling movies or TV shows from the iTunes Music Store, video content's more natural place is the living room.
ISSN:1535-0096