Shopping the world

Many of the world's largest trade shows are held in Europe. For any first-time international show attendee, the experience can be overwhelming. Business is conducted in a different manner and at a different pace. Additionally, there can be language barriers. To assist retailers and suppliers who are eyeing the international market, Discount Merchandiser will be sponsoring a tour to the Premiere Show at the Frankfurt Messe from January 26-February 1, 1995. According to Gary Johnston of Acme Frames, attending international trade shows is perhaps more important than ever given today's challenging retail environment. Attending such shows provides an opportunity to make new contacts, meet new suppliers, and gain a perspective on new product directions.