WAP Banner Ads Prove Last-Minute Killer App

Designed by SF Interactive, a San Francisco-based i-shop, giant cosmetics retailer Sephora's just-in-time Valentine's Day WAP campaign began on February 10. According to Tom Bair, director of convergency technologies at SF Interactive, these brief, last-minute ad campaigns will likely be t...

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Veröffentlicht in:	Adweek 2001-02, Vol.42 (8), p.24
1. Verfasser:	OWENS, JENNIFER
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising agencies Health products industry Online advertising Online services Retailing industry Service introduction Wholesale industry Wireless communications Wireless networks
Online-Zugang:	Volltext
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