WAP Banner Ads Prove Last-Minute Killer App

WAP Banner Ads Prove Last-Minute Killer App

Designed by SF Interactive, a San Francisco-based i-shop, giant cosmetics retailer Sephora's just-in-time Valentine's Day WAP campaign began on February 10. According to Tom Bair, director of convergency technologies at SF Interactive, these brief, last-minute ad campaigns will likely be t...

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Veröffentlicht in:Adweek 2001-02, Vol.42 (8), p.24
1. Verfasser: OWENS, JENNIFER
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising agencies
Health products industry
Online advertising
Online services
Retailing industry
Service introduction
Wholesale industry
Wireless communications
Wireless networks
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Beschreibung
Zusammenfassung:Designed by SF Interactive, a San Francisco-based i-shop, giant cosmetics retailer Sephora's just-in-time Valentine's Day WAP campaign began on February 10. According to Tom Bair, director of convergency technologies at SF Interactive, these brief, last-minute ad campaigns will likely be the future killer app for wireless advertising.
ISSN:0199-2864