Taco Bell Hands FCB a National Creative Project

Taco Bell Hands FCB a National Creative Project

Taco Bell has given its field marketing agency, FCB Southern California, a creative project that is expected to run nationally, sources said. The move by the nation's largest mexican fast-food chain follows a recent shift from creative agency TBWA-Chiat-Day's famous Chihuahua mascot toward...

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Veröffentlicht in:Adweek 2000-07, Vol.41 (29), p.5
Hauptverfasser: Feuer, Jack, Lipin, David, Norton, Justin M, McMains, Andrew
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising agencies
Contracts
Fast food industry
Fast food restaurants
Market strategy
Marketing
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Zusammenfassung:Taco Bell has given its field marketing agency, FCB Southern California, a creative project that is expected to run nationally, sources said. The move by the nation's largest mexican fast-food chain follows a recent shift from creative agency TBWA-Chiat-Day's famous Chihuahua mascot toward a more hard-sell approach focusing on the quality of the food.
ISSN:0199-2864