Capturing the Clicks

The World Wide Web has been up and running for a little over ten years now, and during this decade many new frontiers have opened. But even after a decade, there is one area that still leaves many marketers and business owners befuddled: online advertising. Until now there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The following tips shed light on eight key areas to consider: 1. Target the right consumers with your ad. 2. Learn the magic numbers. 3. Do not try to recycle your offline ad. 4. Strike a connection between online search and advertising. 5. Take advantage of online shopping and buying. 6. Use email and word of mouth to your advantage. 7. Measure your success. 8. Look to the future.