New Wendy's Spots Stress Value

New Wendy's Spots Stress Value

Wendy's will expand its 9 items for 99-cents Super Value menu as a year-round offering and back the strategy with a feel-good, anthem-style TV spot and 2 additional ads featuring founder and chief pitchman Dave Thomas. All the ads are from the chain's longtime agency, Bates USA in New York...

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Veröffentlicht in:Adweek 2000-01, Vol.41 (1), p.5
1. Verfasser: Howard, Theresa
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising agencies
Advertising campaigns
Executives
Fast food industry
Marketing
Restaurant industry
Restaurants
Television advertising
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Wendy's will expand its 9 items for 99-cents Super Value menu as a year-round offering and back the strategy with a feel-good, anthem-style TV spot and 2 additional ads featuring founder and chief pitchman Dave Thomas. All the ads are from the chain's longtime agency, Bates USA in New York.
ISSN:0199-2864