Technology is your friend

When Dr. Daniel Shurman, a dermatologist and Mohs surgeon, and I took the leap and started our own dermatology practice in 2012, we decided upfront that we would rely heavily on technology to build our practice. We knew what we wanted - and didn't want. We came from a practice where Dr. Shurman was one of the more productive practitioners and I was the COO. That practice was an early innovator in the world of electronic healthcare records (EHRs) and they had a home-grown practice management (PM) system, which created some decent efficiencies in the early days of medical practice technology. However, to succeed in our new practice, we knew we would need a more advanced, robust and integrated systems to serve both the dermatology and technology needs of our new patient base in southeastern Pennsylvania.