Social Media Explosion/L'explosion des médias sociaux

What's so great about social media, surprisingly, is a question some people still ask. One simply can't imagine ignoring such a force. There's been an explosion of tools that let users create and share content online, make and maintain connections -- over time. CGA-Canada moved into the social media sphere earlier this year under the leadership of its Public Affairs Department. In the spring, it joined Twitter and now have about 700 followers. Of course, CGA-Canada hasn't abandoned the mainstream media, nor does it intend to anytime soon. But it's clear that these social media tools -- and the strength of Web services -- will be critically important to the organization's growth. Welcome to the future.