WILL SUMMER HEAT SALES?: MARKDOWNS AND WARMER TEMPERATURES COLLIDE AS RETAILERS TRY TO SPUR CONSUMER DEMAND

WILL SUMMER HEAT SALES?: MARKDOWNS AND WARMER TEMPERATURES COLLIDE AS RETAILERS TRY TO SPUR CONSUMER DEMAND

"Since the weather has broken, [we're selling] espadrilles and anything on a wedge," said Alan Merritt, buyer at Salisbury, Md.-based Vernon Powell Shoes. "We had such a cold spring that [our customer] wasn't shopping until the weather got nicer."

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Veröffentlicht in:Footwear News : FN 2005-06, Vol.61 (25), p.2
1. Verfasser: Eric Newman and Wayne Niemi
Format: Artikel
Sprache:eng
Schlagworte:
Consumer behavior
Footwear
Retail stores
Sales
Sales promotions
Seasonal markets
Summer
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Beschreibung
Zusammenfassung:"Since the weather has broken, [we're selling] espadrilles and anything on a wedge," said Alan Merritt, buyer at Salisbury, Md.-based Vernon Powell Shoes. "We had such a cold spring that [our customer] wasn't shopping until the weather got nicer."
ISSN:0162-914X