Strategies to satisfy seniors
Longer life expectancies and the aging of baby boomers mean the senior market has gained enormous economic strength. While seniors (50 years or older) make up only a quarter of the population, they control 77% of all financial assets, represent 66% of all stockholders in the US, and comprise 80% of...
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| Veröffentlicht in: | Credit Union Executive Journal 2001-09, Vol.41 (5), p.30 |
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| creator | Lanphear, Sue |
| description | Longer life expectancies and the aging of baby boomers mean the senior market has gained enormous economic strength. While seniors (50 years or older) make up only a quarter of the population, they control 77% of all financial assets, represent 66% of all stockholders in the US, and comprise 80% of the luxury travel market, according to Marketing Across the Generations: Fifty-Plus, from CUNA & Affiliates. Only one-third of all credit unions make special efforts to encourage seniors to join the credit union, says Credit Union Executive Journal's 2001 Youth and Seniors Marketing Survey Report, from CUNA. |
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| fulltext | fulltext |
| identifier | ISSN: 1098-0113 |
| ispartof | Credit Union Executive Journal, 2001-09, Vol.41 (5), p.30 |
| issn | 1098-0113 |
| language | eng |
| recordid | cdi_proquest_reports_209456446 |
| source | EBSCOhost Business Source Complete |
| subjects | Baby boomers Credit unions Education Financial institutions Market segments Marketing Older people Polls & surveys Recruitment Retirement planning Seminars Statistical data |
| title | Strategies to satisfy seniors |
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