Strategies to satisfy seniors

Strategies to satisfy seniors

Longer life expectancies and the aging of baby boomers mean the senior market has gained enormous economic strength. While seniors (50 years or older) make up only a quarter of the population, they control 77% of all financial assets, represent 66% of all stockholders in the US, and comprise 80% of...

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Veröffentlicht in:Credit Union Executive Journal 2001-09, Vol.41 (5), p.30
1. Verfasser: Lanphear, Sue
Format: Artikel
Sprache:eng
Schlagworte:
Baby boomers
Credit unions
Education
Financial institutions
Market segments
Marketing
Older people
Polls & surveys
Recruitment
Retirement planning
Seminars
Statistical data
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Zusammenfassung:Longer life expectancies and the aging of baby boomers mean the senior market has gained enormous economic strength. While seniors (50 years or older) make up only a quarter of the population, they control 77% of all financial assets, represent 66% of all stockholders in the US, and comprise 80% of the luxury travel market, according to Marketing Across the Generations: Fifty-Plus, from CUNA & Affiliates. Only one-third of all credit unions make special efforts to encourage seniors to join the credit union, says Credit Union Executive Journal's 2001 Youth and Seniors Marketing Survey Report, from CUNA.
ISSN:1098-0113