Investing in incentives

Investing in incentives

Incentives are integral to marketing and sales, helping create momentum where there was none. Incentives help a manufacturer or business stand out from the competition. By managing incentive programs via a Web site, operating costs are reduced and success can be tracked daily, not monthly. Spending...

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Bibliographische Detailangaben
Veröffentlicht in:B to B 2001-09, Vol.86 (16), p.9
Hauptverfasser: Wicklem, Bill, Carrithers, David
Format: Magazinearticle
Sprache:eng
Schlagworte:
Advantages
Employees
Incentives
Incentives (Business)
Management
Marketing
Methods
Product testing
Profit margins
Sales
World Wide Web
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Beschreibung
Zusammenfassung:Incentives are integral to marketing and sales, helping create momentum where there was none. Incentives help a manufacturer or business stand out from the competition. By managing incentive programs via a Web site, operating costs are reduced and success can be tracked daily, not monthly. Spending on a Web-based incentive program is a wise investment.
ISSN:1530-2369
1944-7752