Customer loyalty: An experience beyond rewards programs

Customer loyalty: An experience beyond rewards programs

An experience beyond rewards programs is presented. Loyalty programs have been entrenched in the Canadian retail landscape ever since the introduction of Canadian Tire money 1958. Since then, we've seen an explosion of loyalty programs, with a recent study finding that Canadians nowadays have a...

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Veröffentlicht in:Food in Canada 2017-06, Vol.77 (5), p.35
1. Verfasser: Hirji, Nadir
Format: Artikel
Sprache:eng
Schlagworte:
Brand loyalty
Canadians
Consumers
Loyalty programs
Memberships
Retail stores
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:An experience beyond rewards programs is presented. Loyalty programs have been entrenched in the Canadian retail landscape ever since the introduction of Canadian Tire money 1958. Since then, we've seen an explosion of loyalty programs, with a recent study finding that Canadians nowadays have almost 130 million memberships.
ISSN:1188-9187
1929-6444