ISA name change is certainly not Imperialism

Most instrument or control engineers have faced the question from time to time, "What IS Instrumentation?" The thinking was that Automation was a more useful term to use as it included instrumentation, controls, and their interaction in systems and allied disciplines like test and measurement and building environmental systems as well as process systems. Dieter Schaudel, a member in Europe and a former Senior Executive with Endress + Hauser, publicly renounced his membership in the society and gave his reason: I see in the change of name an implied claim of ISA to world dominance in automation engineering, i.e. a further form of American imperialism ('the voice of the automation profession worldwide').