Overmarketed to all their lives, Adult Swim fans know when to laugh

Overmarketed to all their lives, Adult Swim fans know when to laugh

Earlier this summer Josh Feldman was promoted to VP-ad sales and marketing at Adult Swim. The Adult Swim block began as a test about four years ago, and today offers 7.5 hours to 8 hours of programming every night except Friday. Adult Swim's video-on-demand offerings reach about 17.5 million ho...

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Veröffentlicht in:Advertising Age 2006-09, Vol.77 (37), p.36
1. Verfasser: Lippe, Dan
Format: Artikel
Sprache:eng
Schlagworte:
Appointments & personnel changes
Executives
Feldman, Josh
Marketing
Television programs
Young adults
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Earlier this summer Josh Feldman was promoted to VP-ad sales and marketing at Adult Swim. The Adult Swim block began as a test about four years ago, and today offers 7.5 hours to 8 hours of programming every night except Friday. Adult Swim's video-on-demand offerings reach about 17.5 million homes, Feldman said. In the two years that he has been at Adult Swim, Feldman said, it has added 150 new advertisers. Feldman noted: Adult Swim is representing a larger portion of that pie each year.
ISSN:0001-8899
1557-7414