JULIET CORSINITA
Taco Bell Corp media director Juliet Corsinita had just seen Spike TV's show lineup from David Lawenda, then SVP-ad sales for the Viacom network, and she was set to snare one of the 2006 season's debut shows, the "Scream Awards." Created to honor the best of the horror genre in m...
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| Veröffentlicht in: | Advertising Age 2007-09, Vol.78 (37), p.S2 |
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| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | Taco Bell Corp media director Juliet Corsinita had just seen Spike TV's show lineup from David Lawenda, then SVP-ad sales for the Viacom network, and she was set to snare one of the 2006 season's debut shows, the "Scream Awards." Created to honor the best of the horror genre in media ranging from television to music, the show was a perfect match for Taco Bell's core customers: young men who eat fast food. Corsinita has a work ethic and integrity that is surpassed by no one, says Debbie Myers, VP-media services, entertainment and licensing at the Yum Brands chain. |
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| ISSN: | 0001-8899 1557-7414 |