Two steps for agencies who want to go from good to great

The best and fastest way to boost sales or brand equity is to improve the product. That makes it more critical than ever for agencies to get involved in influencing products. Most US-based companies focus on producing and distributing their products as cost-efficiently as possible, but few excel at nurturing the right-brain thinking that spurs innovation. For marketing generally, and agencies specifically, the future will be in dosing the gap between the data and the engaging creative content.