Teen-agers turn heartthrobs for eager publishers

Teenagers are the darlings of the marketing world and, as a result, they are being showered with movies, TV shows and magazines created just for them. The newspaper industry - looking to ensure its future - also is working harder than ever to convince this crowd it ought to read the local daily to g...

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Veröffentlicht in:	Advertising Age 1999-04, Vol.70 (18), p.S8
1. Verfasser:	Freeman, Laurie
Format:	Artikel
Sprache:	eng
Schlagworte:	Editors Internet Marketing Motion picture directors & producers Newspaper industry Print advertising Prototypes Readership Target markets Teenagers Websites
Online-Zugang:	Volltext
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