Teen-agers turn heartthrobs for eager publishers

Teenagers are the darlings of the marketing world and, as a result, they are being showered with movies, TV shows and magazines created just for them. The newspaper industry - looking to ensure its future - also is working harder than ever to convince this crowd it ought to read the local daily to get the latest on "7th Heaven" and Puff Daddy. Publishers like Parade are putting more resources behind teen and youth pages, while Scholastic Inc. and The New York Times in May will circulate a prototype for The New York Times Upfront, which will target teens. While a recent survey showed nearly 7 in 10 young people read a daily newspaper at least once a week, some media buyers are skeptical about newspapers' ability to reach teen readers.