Uncle Miltie's lasting legacy

Uncle Miltie's lasting legacy

Advertisers would be wise to look to Milton Berle for inspiration. Berle's success blurs today's marketing vision. Our latest, most ambitious TV deals cannot come close to matching what Berle and his Texaco sponsor accomplished back in TV's pioneering '40s and '50s. Yet the...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Advertising Age 2002-04, Vol.73 (16), p.28
1. Verfasser: Danzig, Fred
Format: Artikel
Sprache:eng
Schlagworte:
Audiences
Berle, Milton
Brand loyalty
Marketing
Television advertising
Television programs
Television sets
Theater
Vaudeville
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Advertisers would be wise to look to Milton Berle for inspiration. Berle's success blurs today's marketing vision. Our latest, most ambitious TV deals cannot come close to matching what Berle and his Texaco sponsor accomplished back in TV's pioneering '40s and '50s. Yet the Berle era is destined to remain a narrow, primitive model, chiefly because today's marketplace carries enormously higher price tags, and more options.
ISSN:0001-8899
1557-7414